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    <h1 id="page-title"> <span>Retail Solutions</span> </h1>
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    <div id="content" class="sixteen columns"> <section> <article class="entry-content"> 
      <h5 style="font-weight: bold;">Integrating complex algorithms into elegant 
        customer loyalty applications</h5>
      <p>Cloud computing, the growth of smart pohnes, and social media are all 
        driving fundamental changes in the application of customer loyalty in 
        retailing. At Applica, we create customer loyalty solutions based on complex 
        algorithms which integrate data sciences, behavioral economics and emerging 
        technologies.</p>
      <p>To learn more about what Applica is doing in the retailing industry and 
        how we can help you, please <a href="@Url.Action("Contact", "Home")">contact us <span class="login-arrow"></span></a></p>
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      <h3 class="retail-title"><span>Data Sciences</span></h3>
      <p>Our development of algorithms are based on combining creativity and deep 
        industry knowledge. And to this framework we apply advanced data sciences 
        techniques, which validate and support our algorithms.</p>
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      <h3 class="retail-title"><span>Behavioral Economics</span></h3>
      <p>At Applica, our approach to customer loyalty is rooted in the principles 
        of behavioral economics, which focus on encouraging positive customer 
        actions by not just <u>what</u> is presented to customers, but <u>how</u> 
        it is presented to them.</p>
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      <h3 class="retail-title"><span>Emerging Technologies</span></h3>
      <p>Our applications are designed around emerging Big Data technologies, 
        and the growing ubiquitousness of smartphones.</p>
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